8/30/2023 0 Comments Marketing manager requirements![]() ![]() ![]() Having strong organizational skills is essential to success since managers need to meet goals and deadlines. Being an effective listener and speaker helps a team understand what is required of them and understand that their input is valued.Ī marketing manager should be adaptable and able to think critically to find the best solution. Since marketing managers are often leading or working within a team, strong communication skills are a must-have both online and in-person. A marketing manager should have a deep comprehension of analytics and advertising to best understand their customer base and meet their objectives. Marketing managers need both soft and hard skills to be successful. The highest paying positions can be found in oil and gas extraction and the scientific research and development services industries. Additionally, BLS projects 31,000 openings annually for these positions.Īs a marketing manager you can expect to earn a median salary of $135,030. ![]() Bureau of Labor Statistics (BLS) projects marketing management positions will grow by 10 percent in the next decade, slightly faster than the average growth for all occupations. They will also create a pricing scheme for products that fits the needs of the organization.Ī marketing manager works with other departments such as advertising and promotion managers, the legal team and the product development team to meet the objectives of a marketing strategy. This market research may include trend analysis to ensure the longevity of the profitability of their products. Marketing managers will engage in market research to determine the demand of products or services they offer. While duties may vary by company and industry, a marketing manager can expect to lead a small team and oversee the development, implementation and evaluation of a successful marketing strategy for an organization’s product or service. ![]()
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